Philosophy
OISAM is a cantonese word that describes my work ethos best, and still, is so hard to translate into English. It consists of the two cantonese characters 爱 meaning love and 心 meaning heart and to me it describes the attitude of putting all your heart and soul into the thing that you are most passionate about.
Fashion is my passion and I am constantly challenging myself to get the best result from a design. Seeing my ideas come to life and the creative process itself fill me with pure joy.
When designing my garments, I don’t have one muse, but many muses who are women in my life with a strong and individual energy.
From my point of view, women shouldn't be defined, but should be able to express themselves freely. To me, being a woman means playing with different styles that best highlight my eclectic personality.
My wish is to build a brand that aligns with this perspective, so I mix different style elements and design languages in my collections and find inspiration from my many muses.
Inclusivity is very important to me and I hope that women of all backgrounds, sizes, shapes and colors will be able to identify with the philosophy of OISAM.